You’ve no doubt heard this expression hundreds of times as it can apply to so many areas of our lives and business. When it comes to, “Sales”, its meaning is poignant and in fact critical for any business to understand. For customers as the saying goes, only 20% provide 80% of your revenue.

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Sales Training has become a highly sought after but misunderstood process in the business world of 2010.

It used to be that most major corporations had their own internal training programs and even facilities that churned out well trained sales executives by the thousands right across North America. These folks would spread across many industries and organizations to become the backbone of a well trained profession. Of course, it also used to be that employees worked with their employers for life, no more.

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