- Do you have an active and up to date Sales program using a Sales pipeline with accountability?
Answered:? Explanation »Without a pipeline a company has no way to gauge results and/or promote success. This leads to poor morale and lack of direction. - Do you have an active and up to date integrated Marketing Program with measurable performance?
Answered:? Explanation » With no way to measure performance there is no way to gauge the effectiveness of your investment. If your program is not up to date, your company and its services may be falling badly behind. - Can you effectively develop, implement and maintain your own sales & marketing programs?
Answered:? Explanation » Without fulltime involvement there is little or no direction with respect to sales and marketing inside the company. Objectives are often unclear and not understood. Sales growth is either non-existent or is poor. Recognition of the company itself or the company's products or services in the market also suffers. | - Does your organization have a current and active Strategic Plan in place?
Answered:? Explanation » Without a current and active strategic plan, an organization can rapidly become stale and out of touch with its market, competition, and growth opportunities. This leads to less profit, less enthusiasm, and less teamwork within the organization. New ideas and concepts come from the creative energy produced by an organization. It all starts with an energetic and comprehensive Breakthrough Strategic Planning Process. - Do you have a streamlined integrated system and database going from sales to delivery and support?
Answered:? Explanation » Without a compete process; inside sales, outside sales, customer service, delivery and support cannot know how best to support and develop customers. This leads to high attrition rates and will erode your customer base very rapidly. - Are you currently the market leader?
Answered:? Explanation » A market leader has the opportunity to set prices and set the agenda for their market - do you? |